Sue Buswell, Andersen Press’ editorial director for picture books acquired world rights for The King’s Pants from Nicholas’ agent Bill Hamilton at A.M. Heath, Sue originally worked as Nicholas’ editor for many years, and when the opportunity to publish this hilarious sequel arose she jumped at the opportunity, “It is a real pleasure to work with Nicholas again, and what better book to be publishing at this royal moment than The King’s Pants? We have a huge campaign planned to make sure this is the book to celebrate the Coronation with children all around the UK and the Commonwealth, a fitting celebration of our new King!”

Andersen Press will publish as a paperback original, with a flourish of regal gold foiling in April 2023, ready for the Coronation celebrations. Andersen will also mount its biggest-ever campaign for an original picture book to cement The King’s Pants as THE book to celebrate the Coronation. Point of sale material will be available for bookshops, including pants-shaped Union Jack bunting, major spend will be placed on trade advertising and consumer-focused social media content, with a major press campaign to make sure all subjects of the King know about The King’s Pants.

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On the publication of the book, author and illustrator Nicholas Allan has said, “I initially wrote and illustrated The King’s Pants a long time ago, but like an old pair of boxer shorts it has been sat at the bottom of my drawer for many, many years, and now I feel is the right time to bring that original story to light for a whole new audience. I’m delighted to be working with Sue Buswell again, and the brilliant team at Andersen Press, who I know will get this book into as many hands as possible in the run-up to our new King’s Coronation.”